From Yahoo Movies -"Borat star's next film sparks bidding war"
Friday October 27 5:51 AM ET
"Bruno," English comedian Sacha Baron Cohen's follow-up to next week's release "Borat," triggered an intense bidding war in Hollywood on Thursday.
By early evening, sources said leading contender Universal Pictures hadoffered more than $42 million for worldwide rights to the film.
As in the case of "Borat," Jay Roach would produce with Baron Cohen. Nodirector is on board, though it has been reported that Baron Cohen wants to shoot the movie in the summer.In "Bruno," he will call upon another of his alter egos, a gay fashionistafrom Austria. Bruno fancies himself as "the voice of Austrian youth TV."
In his appearances on Baron Cohen's "Da Ali G Show," the character sashayed from New York Fashion Week to Miami nightclubs.
Fox, one of the contenders for "Bruno," is releasing the LarryCharles-directed "Borat" on November 3.
Concerned that the movie wasn't registering strongly enough in tracking polls, the studio has scaled back its opening to about 800 theaters in hopesof building word-of-mouth.
A good friend noted: "It can't be tracking all that bad if Universal's offering 42 shampooing million for the RIGHTS to Sacha's next one, before a frame of film has even been shot..."